MarTech Growth Strategist

Program Overview

Our comprehensive MarTech Growth Strategist program is designed to transform professionals into skilled MarTech experts who can bridge the gap between marketing strategy and technology implementation. You'll develop the technical skills, strategic mindset, and practical experience needed to drive business growth in today's digital landscape.

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Duration

2 Months (Week Day Batch) or 3 Months (Weekend Batch)

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Goal

Master MarTech tools, Tech Sales, Run campaigns, and drive growth

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Outcome

Marketing Tech Tools fluency + Growth strategy mindset

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Format

Hands-on projects, live sessions, industry mentorship

What You'll Learn

1

Digital Marketing Fundamentals

  • AIDA, STP, Funnel Thinking
  • SEO, Paid Ads, Email, Social
  • Google Analytics, Mailchimp
  • Consumer Psychology & Buyer Journey
  • Campaign KPIs & Performance Metrics
Week 1-2
2

MarTech Tools Deep Dive

  • CRM, CDPs, Automation
  • Segment, Customer 360, HubSpot, GTM
  • Looker Studio, Attribution
  • Data Visualization & Analytics
  • Automation Workflows & Integration
Week 3-4
3

Campaign Planning

  • Funnels, A/B Testing
  • Google Ads, Meta Ads
  • Lifecycle Emails
  • Multi-channel Campaigns
  • Budget Allocation & Optimization
Week 5-6
4

Growth Strategy & Leadership

  • Growth Loops, Dashboards
  • MarTech Stack Design
  • Cross-team Strategy
  • ROI Analysis & Reporting
  • Future-proofing & Innovation
Week 7-8

Project, Assessment & Presentation

  • βœ“ Real-world project: strategy + campaign design
  • βœ“ Present analytics & growth roadmap
  • βœ“ Certification, CV, mock interview

MarTech Job Market & Skills Gap – 2025

Global Job Market

LinkedIn: 80K+ jobs

Indeed: 70K-90K roles

Hotspots: US, UK, Canada, Germany, Singapore, Australia

Average salary range: $70K-$120K (varies by location)

India Job Market

5005-7000 jobs (keyword: MarTech)

20K-25K broader tech-marketing roles

Key Skills: HubSpot, Salesforce, GTM, Analytics

Average salary range: β‚Ή6L-β‚Ή18L (varies by experience)

Global Skills Gap

60% of companies struggle to hire qualified MarTech talent

56% of MarTech tools are underutilized

34% performance loss due to skills shortage

Only 1 in 4 marketers feel confident using MarTech tools

India Skills Gap

64% of companies lack internal MarTech skills

SMBs face: integration challenges, privacy compliance, talent shortage

High demand for professionals who understand both marketing strategy and technology implementation

Growing need for data analytics and visualization skills in marketing teams

Roles You'll Be Ready For

Upon completion of our MarTech Growth Strategist program, you'll be prepared to step into these high-demand roles:

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MarTech Executive

Manage marketing technology implementation and optimization

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Digital Marketing Executive

Execute digital campaigns across multiple channels

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Growth Strategist

Design and implement data-driven growth strategies

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Campaign Planner

Develop integrated marketing campaigns across channels

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DM Specialist

Execute specialized digital marketing tactics

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Tech Sales Executive

Sell MarTech solutions with technical knowledge

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Media Analyst

Analyze and optimize paid media performance

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Marketing Automation Specialist

Design and implement marketing automation workflows

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CRM Manager

Oversee customer relationship management systems and strategies

Why JOIN US?

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Hands-On Experience at Customer 360

Work with real data and tools to build a comprehensive understanding of customer journey management and personalization strategies.

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Engage with Industry Leaders

Regular guest lectures and networking sessions with top MarTech professionals from leading companies.

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Present Your Ideas to Senior Executives

Showcase your final projects to industry executives and receive valuable feedback to refine your approach.

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Gain Insights into Career Paths

Understand various career trajectories in the MarTech space and position yourself for rapid career growth.

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Experience Company Culture

Get a feel for how high-performing marketing teams operate in various organizational structures.

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Access to Premium MarTech Tools

Gain hands-on experience with enterprise-level marketing technology platforms used by leading companies.

vision and Goals

Frequently Asked Questions

Who is this program for?

This program is designed for marketing professionals looking to advance their technical skills, digital marketers wanting to specialize in MarTech, career changers with some marketing or tech background, and business professionals who need to understand marketing technology better for their roles.

Do I need technical experience to join?

No prior coding experience is required. However, basic familiarity with digital marketing concepts and comfort with technology tools will help you get the most out of the program. We provide additional resources for complete beginners to get up to speed.

What is the time commitment?

For weekday batches, expect 3-4 hours of live sessions daily plus 1-2 hours of assignments. Weekend batches run for 8 hours on Saturdays and Sundays. We recommend allocating 10-15 hours weekly for self-study and projects regardless of batch type.

Will I receive a certificate upon completion?

Yes, graduates receive an industry-recognized certification in MarTech Growth Strategy. Our certification is endorsed by leading marketing technology companies and includes verification of skills demonstrated through your capstone project.

What tools will I learn to use?

You'll gain hands-on experience with industry-standard tools including Google Analytics 4, HubSpot, Segment, Google Tag Manager, Mailchimp, Facebook Ads Manager, Google Ads, Looker Studio, and various marketing automation platforms. The curriculum is regularly updated to reflect current industry demands.

Do you offer job placement assistance?

Yes, we provide comprehensive career support including resume review, LinkedIn profile optimization, interview preparation, and connections with our hiring partners. Our graduates have been placed in leading companies across various industries with an 87% placement rate within 3 months of completion.

What is the fee structure and are there payment plans?

Program fees vary based on location and batch type. We offer flexible payment options including upfront payment with a discount, installment plans, and income share agreements for qualified candidates. Scholarships are available for exceptional candidates. Contact our admissions team for specific details for your region.

Is there an application process?

Yes, we have a simple application process to ensure the program is a good fit for you. This includes submitting your profile, a brief statement of purpose, and a short interview with our admissions team. We evaluate your motivation and baseline understanding to ensure you'll succeed in the program.